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Slide 3

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Information enters the sensory memory
If attention is paid the item transfers to the
short term memory
If it is rehearsed it transfers to the Long Term
memory…read more

Slide 4

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The capacity is 7+/-2 items this is known as
millers magic number
The encoding is acoustic
Duration in the Short Term memory is 18-30
Without rehearsal the information is forgotten…read more

Slide 5

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Capacity- Unlimited
Duration- Potentially a lifetime
Encoding is semantic
If something is rehearsed in the short term
memory it will then be transferred to the long
term memory…read more

Slide 6

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Simple and easy to understand
Idea is easy to understand it has face validity
Shows distinctions between Short term and
Long term memory
Supported by research e.g Shalice and
Warrington's research.…read more

Slide 7

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Slide 8

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