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Minority Influence: a form of social influence where a persuasive minority exerts pressure to
change the attitudes, beliefs or behaviours of the majority. Minorities are most influential when they
appear consistent and principled.

Key Study: Mascovovici et al. (1969)

Aim: To see whether a consistent minority could influence a majority…

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If members of a minority fail to demonstrate either of these forms of consistency, the
majority is unlikely to pay them much attention.

The snowball effect- The term snowball effect (Van Avermaet 1996) is used to describe
what sometimes happens in minority influence. Once a few members of the majority…


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This is really helpful, thanks a lot :)

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