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Psychology January 2011

MultiStore Model
Devised by Atkinson and Shiffrin (1968):
Information flows through 3 separate stores in a fixed order of sensory memory, short
term memory and long term memory.

STM and LTM are separate stores
Glanzer and Cunitz (1966):
Participants were given a list of words.
Con 1:…

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Duration in LTM
Bahrick et al (1975):
Ps listed exclassmates through freerecall, photo recognition or name recognition
tasks. 15 years after leaving school, 90% recognised faces and 60% could freely recall.
48 years after leaving, 75% recognised faces and 30% could freely recall. This
suggests that the potential duration of…

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Working Memory Model
Devised by Baddeley and Hitch:
This is more active and complex than the MultiStore Model. It is made up of 3
interconnected components.

CENTRAL EXECUTIVE



PHONOLOGICAL LOOP VISUOSPATIAL SKETCHPAD

ARTICULATORY LOOP



Phonological Loop
Baddeley, Thompson & Buchanan (1975):
They looked at the word length effect.
Con 1:…

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4. Verbal rehearsal is just one of many ways to transfer information
5. Repeated measures design was used for evidence ­ no individual differences

WEAKNESSES OF THE WORKING MEMORY MODEL
1. Could be over simplified ­ not much detail about how LTM works or how it
combines with STM.
2.…

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