Pages in this set

Page 1

Preview of page 1
Psychology unit 4 media revision

Media and persuasion the elaboration likelihood model


States that a person can be influenced by a message by going down 2 possible

Central route: occurs when the audience are motivated to think about the message
in the advert, if the message is relevant…

Page 2

Preview of page 2
Psychology unit 4 media revision

cognition. Also those who had a high knowledge used the peripheral route. This
supports the idea that those with high knowledge and a need for cognition use the
central route.

Zajonc gave participants Chinese symbols and told them they were about
emotions or feelings, some…


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »