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Psychology unit 4 media revision




Media and persuasion the elaboration likelihood model

Description

States that a person can be influenced by a message by going down 2 possible
routes:

Central route: occurs when the audience are motivated to think about the message
in the advert, if the message is relevant…

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Psychology unit 4 media revision




cognition. Also those who had a high knowledge used the peripheral route. This
supports the idea that those with high knowledge and a need for cognition use the
central route.

Zajonc gave participants Chinese symbols and told them they were about
emotions or feelings, some…

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