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Helps us understand the world.
· Ways in which stereotypes are used to stand in
for whole social groups.
· Media institution that influence
· What the audience believe is being represeted
may not be what the producer intended it to.…read more

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Action- text tells a story that audience can
· Enigmatic- allows audience to interact with
text and ask/answer questions
· Symbolic- identify major themes and
ideologies…read more

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Narratives consists of binary opposites which
drive narrative. Eg GOOD-vs-BAD
· Audiences follow narrative in order to see the
resolution of the oppositions.…read more

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