Marketing Strategies - Selecting marketing strategies

Notes based on selecting marketing strategies, includes:

  • Low cost vs differentiation (Porters matrix)
  • Ansoff's matrix: market penetration, product development, market development, diversification.
  • Assessing effectiveness of marketing strategies.
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davidsalter

Another excellent 23 page power point presentation from this writer that sticks closely to the AQA unit 3 requirement for this subject. Quite wordy but it can be reduced or used as a topic reminder. Covers Ansoff and Porter

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