London Olympics: Rebranding Case Study

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  • Created by: Max123
  • Created on: 18-03-13 22:47
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The Features of the 2012 Olympic site project:
80,000 seater stadium already claimed by West ham but will also hold world events.
New Stratford jubilee rail link.
Park provides a lot of open spaces which will be used by local residents and becoming an
important wildlife habitat ­ a habitat plan was devised with the aim of conserving animals &
97% of the materials from the demolished buildings were re-used when creating the Olympic
infrastructure. All materials were bought to the site by rail which has a smaller carbon footprint
than other modes of transport.
Athlete's village is likely to achieve a level 4 in the code for sustainable homes.
The Olympic village will be turned into 3,000 affordable houses HOWEVER in 2010 there was a
change of policy which reduced it to just 1,200.
House prices close to the park are experiencing a large increase ­ in some places by 70%.
50,000 long term jobs are to be created for local people.
The international broadcast centre "the most connected building in London" is to create 3,000
jobs after the games.
It hasn't been completely economically beneficial for the area; over 200 companies had to be
relocated and the amount of compensation received was controversial.
The aquatic centre is going to become a swimming facility for local residents after temporary
seating is removed.
Local residents are engaging in the planning of the park.
Youths in local communities are given grants to build sporting facilities within their



Economic impacts would have been helpful

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