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Sarah Matthews


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Sarah Matthews

Aim of the study

The aim of the study was to see the effect of leading questions on memory of an event.
Specifically the researchers wanted to find out if changing the verb used in a question
about speed would have any effect on the speed estimates given…

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Sarah Matthews

Loftus and Palmer concluded from their experiment that the wording of the question did
have an effect on the estimate of speed. The severesounding verbs produced the
higher estimates. When the question had the verb smashed in it people gave estimates
that were, on average 9 mph higher…

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Sarah Matthews

question was one of 10. There was no broken glass in the original film, but Loftus and
palmer predicted that the subjects who were asked the smashed question were more
likely to say yes.

Think about the second of their possible explanations for experiment 1. They suggested

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Sarah Matthews

the participant is left with a memory of the accident that is more severe than in fact it

What are the strengths of the method used in the study?
The method used in this study was laboratory experiments. Loftus and Palmer
manipulated the words used in the…

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Sarah Matthews

Loftus and Palmer only collected quantitative data, that is, speed estimates and
numbers of people saying that they had seen a broken headlight.
Quantitative data are very useful for making comparisons and allow statistical analysis
to be conducted, but they are fairly superficial and do not tell us…


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