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Language In Power

Types of power ­ wareing (1999)

Political ­ that held by politicians, the police and those working in law courts
Personal ­ Those who hold power as a result of their occupation or role, such as teachers or
Social group ­ Those who hold power as…

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Stage 3: Building the customer

The receiver is seen as an ideal consumer
They agree with the ideologies that it presents
Reader is one for the particular construction of an image

Politeness in Conversations

Face ­ a person's self-esteem or emotional needs

Positive face ­ the need to feel wanted/liked/appreciated…

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Holding the floor ­ not letting anyone else speak
Imperative sentences
Closing down


Theorist Ideas Notes
Wareing (1999) Three ways of classifying Power may also be
people: political, personal or instrumental (when used to
social. enforce authority( or influential
(influence persuades others).
Fairclough (2001) Power in discourse…

Page 4

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Winnick (1974) Humour Humour can be used to criticise
Bernstein (1998) Imperatives Used frequently when power
relationships are clear and
stable in an organisation.


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