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The key words in the research bullets indicate
this theme is all about strategic choice!
Rewards Risks
Success Failure
es…read more

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A Danger of Getting Lost in China
(...and in the Research Theme)…read more

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CHOICE…read more

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Strategy always boils down to
2 questions
Where to PLAY?
· Target markets
· Customer needs
· Size of the prize
How to WIN?
· Value proposition that distinguishes a
business in eyes of target customers
· Capabilities that enable delivery of
proposition…read more

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A chance to use two classic models to
explore China strategy…read more

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