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Page 1

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Methods

Qualitative
Open questions so understand thoughts and feelings
Jones study age identity and how it is constructed by retirement

Interviews
A conversation which one person gathers information from another
Jones interviewed 20 people each lasting 90-120 minutes

Unstructured interviews
Questions generated from responses
Jones interviewed 20 with no set…

Page 2

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Interviews
Precise
o Interview can clarify any questions participants are not sure of
o Jones can get the true picture and valid results
Response rate
o People will respond to the questions
o Jones has all the information he needs to complete study

Unstructured interviews
Validity
o Means they can…

Page 3

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Comparisons
o Measuring and comparing behaviour so data can't be standardised
o Jones can't easily compare his respondents

Interviews
Expensive and time consuming
o As interviewer needs to be present
o Jones sample suggest it was small as he only did 20
Interviewer bias
o Hawthorne effect change response, likely…

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Alternatives
Questionnaire
Sample size
o Larger
o Jones only had 20
Cheaper
o Less time consuming
o Jones took 90-120 minutes with each
Interview effect
o Eliminated
o Jones data could be bias


Conclusion
The use of
Qualitative
o Investigate ­ numbers don't give understanding
o But positivist say sociology…

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