Interviews Vs Questionnaires

Hope you find my little doodle of interviews Vs questionnaires factful. It includes the advantages and the disadvantages of the two types of research methods. It's in PDF so you can download onto your space or stick it into your notebook like I did! or even stick in your walls. It's useful not only for AS Psychology but for A2 and also for just general knowledge.


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  • Created by: Kinsy
  • Created on: 09-09-09 14:30
Preview of Interviews Vs Questionnaires

First 250 words of the document:

Risk of researcher bias not
Allows researcher to clarify because of the research
questions that are beliefs but the way
unambiguous questions are asked and
= Raises VALIDITY of data the non verbal cues (e.g
gathered tone of voice, eye contact,
Allows a relationship to
INTERVIEWS More open to the
build between ps and truth because
researcher answering to an
as face to face individual but ps may
= Encouraging ps to be be embarrassed if the
open It takes longer to
subject matter is
and honest gather data, as ps
= Raising VALIDITY are questioned
Structured Interviews = Samples may be
are easy to standardise smaller and so LESS
and replicate reliable
= Increasing RELIABILITY
ADVANTAGES Absent researcher
therefore unambiguous
questions unclarified
More honest ps, as = Unexpected/ interesting
anonymous. Avoiding to responses cannot be
look people in the eye expanded
= Increasing RELIABILITY
Questionnaires Position response bias/ response
Reasarher not needed set if the questionnaire is fixed
present choice graded
= ps can complete = Can DECREASE validity
when convenient to
them Appears less personal
therefore difficult to
establish trust and
warmth between ps
Large sample can be and researcher
advantageous because
odd ps results are less
able to screw
statistical figures
especially for mean


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