Slides in this set
Types of interviews
Structured interviews - are
like questionnaires both involve
asking people a set of prepared
questions which are close
ended with pre coded answers.
Unstructured interviews are
like informal conversations. The
interviewer has complete
freedom to vary the questions
and follow up answers and ask
for more deep answers.…read more
Training is relatively straightforward and cheap, however more
costly than simple posting questionnaires to people.
Surveys that use structured interviews can cover quite large numbers
of people with relatively limited resources.
Results can be quantified because they use close ended questions
with coded answers.
Response rate is higher than questionnaires because people find
it harder to turn down a face to face request.
Response rate can be increased if the interview makes several
calls back to pursue those who fail to respond.…read more
It is easy for the researcher to standardise, repeat and control structured
They can ensure that each interview is conducted in precisely the same
way, with the same questions, in the same order.
Structured interviews usually are close ended questions that restrict
the interviewees from choosing from a limited number of pre set
answers. If one of these answers fits what the interviewer really
wishes to say. The data will be invalid.
Structured interviews give the interviewers very little freedom to
explain questions or clarify misunderstandings.
People may exaggerate, therefore the responses will produce false
· Structured interviews suffer from inflexibility that comes from having to draw
up the questions in advance.
· The interviewer has already decided what is important- so not allowing what
the interviewee to think.
· The findings may lack validity because the interviewees concerns and
priorities are ignored.
· Structured interviews are a snapshot in time, so they fail to capture the
flowing, dynamic nature of social life.
· The researcher is in control and decides the line of questioning to be
followed this mirrors women's subordination in wider society.
·Survey methods treat women as isolated individuals rather than
seeing them in context of the power relationship that oppress them.…read more
Unstructured interviews particularly useful when researching sensitive
topics. The empathy and encouragement of interviewer will help the
interviewee to feel more comfortable and encourage them to open up.
The interviewer can check the understanding of the interviewee.
The Interviewers view
No set questions so gives the interviewee more
opportunity to speak allowing them greater
freedom to express their views.
An unstructured interview is more likely to
produce fresh insight and valid data.…read more