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HEINRICHS et al ­ cultural differences in fears

AIM ­ to investigate whether being brought up in different cultures affected social anxiety and fear
of blushing


909 university psychology students
8 different universities from 8 different countries
All volunteered

Students divided into two groups
Collectivist culture
Individualistic culture…

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Collectivist cultures show greater social anxiety and fear of blushing they have strict rules about
acceptable behaviour.
If someone breaks a social norm they will experience a greater punishment which makes them
more anxious
Behaviour of an individual affects the whole group ­ collectivist culture
High value is placed…


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