HEINRICHS et al

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PHOBIA
HEINRICHS et al ­ cultural differences in fears
AIM ­ to investigate whether being brought up in different cultures affected social anxiety and fear
of blushing
PROCDEDURE
909 university psychology students
8 different universities from 8 different countries
All volunteered
Students divided into two groups
Collectivist culture
Individualistic culture
Given a small description of a situation and asked to say how they would react
Had to complete a social anxiety and blushing questionnaire
Social anxiety ­ measured individual fear of social situations and interaction with others
Blushing ­ measured fear of embarrassment
RESULTS
Collectivist culture student showed high social anxiety and fearful of blushing
Gave answers that avoided public interaction
Highest social anxiety Japan
Lowest social anxiety
Korea
Spain
USA
Canada
Australia
Netherlands
Germany
CONCLUSION

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PHOBIA
Collectivist cultures show greater social anxiety and fear of blushing they have strict rules about
acceptable behaviour.…read more

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