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The Gestalt Principles
Gestalt: a German word with no real
translation but often known to mean `unified
whole
Perceptual organisation: how we structure
information we receive from a stimulus
(unconsciously)
Pragnanz: a German word meaning that we
attempt to perceive a coherent structure…read more

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People are born with tendencies to organise
visual material in predictable ways
LAW OF PRAGNANZ:
We extract the simplest and most stable shape
when perceiving an object
An example of this is `figure-ground' where we
look at dual image figures we see one as the
background and the other as the figure…read more

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THE WHOLE IS MORE IMPORTANT THAN
THE SUM OF ITS PARTS
Max Wertheimer compiled a list of laws of
perceptual organisation which are used to
demonstrate the perception of `the whole'
rather than `its parts'…read more

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Proximity
Things that are close together are usually seen
as belonging together…read more

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Similarity
We tend to group things together that have a
similar appearance…read more

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