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·There is only two main theory we will need to
know `Reward/ Need satisfactory theory' and
the `Similarity' theory.
·Q1)Who proposed the `Reward/ Need satisfactory
·Q2)When was the second theory by Byrne et al
proposed?…read more

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1970 (A01)
· We are attracted to people who we find satisfying or
gratifying to be with. People come into relations with their
own personal needs (e.g dependency, sexual needs or self-
· Relationships are formed when each partner meets the
other person's social needs, subsequently rewarding them.…read more

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1970 (A01)
· Rewards/Punishments:
· Most stimuli in life either viewed as rewarding or punishing in some way.
We are motivated to receive rewarding stimuli and avoid punishing stimuli.
Rewarding stimuli produce positive feelings in us, negative stimuli the
opposite. So people could be stimuli, following that some people make us
happy and others do not.
· We are likely to repeat any behaviour that leads to a desirable outcome and
avoid behaviours that lead to undesirable outcomes. Thus Bryne and Clore's
theory suggest we enter relationships because the presence of some
individuals is directly linked with reinforcement, which makes them more
attractive to us.
· We also like people who are associated with pleasant events. If we meet
someone in a good mood, we're much more inclined to like them than if we
met them when we're felling unhappy. In this way, a previous neutral
stimulus can be positively valued because of their association with a pleasant
event.…read more

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1970 (A01)
· Byrne and Clore believed that the balance of positive and
negative feelings is crucial in maintaining relationships:
more positive than negative means that the relationship is
more likely to succeed, and vice versa.…read more

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Griffitt and Guay (1969)-provides support for the importance of rewards
(direct reinforcement). Participants were judged on a creative task by an
evaluator and then asked to rate the evaluator and those who had received
positive ratings gave positive ratings.
Cate et al. (1982), also provided supporting evidence for R/N theory, they
asked 337 individuals to assess their current relationships in terms of reward
level and satisfaction. Found that reward level was the most important factor
in determining relationship satisfaction.
However, Hays (1985), suggested that a problem with the reward/need
satisfaction theory is that it only concentrates on receiving rewards, when it
has been shown that some people gain satisfaction from giving as well as
Aron et al (2005)-found that participants who measured high on a self-report
questionnaire of romantic love also showed strong activity in particular areas
of brain, including the ventral tegmental area. Intense romantic love
associated with high levels of activity in subcortical reward regions of brain,
rich in dopamine.
A03- Aron et al showed that brain reward system associated with romantic
love most probably evolved to drive our ancestors to focus their courtship
energy on specific individuals.
Love at first sight is a basic mammalian response that our ancestors inherited
to speed up the mating process.…read more

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