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Slide 1

Slide 2

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You know this. The posh name for the art of
finding the Signifier and Signified
(Denotations and Connotations) in an image.
Try to find one of each in this pic? What do they
say about the film?
Bonus round:
These signs don't necessarily have one fixed meaning; if
something has several then it's polysemous, e.g. the bird's
positioning on the right could mean that it's prominent in
the future, or that's it's very real, or any combination of the
two. Polysemy! Go impress your examiner.…read more

Slide 3

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Take your pick: structures
And character
Parts: 4 Background-Problem-Solution-Evaluation
Labov Parts: 6 structures can also apply to images, baby!
Abstract: What and why (set-up)Could be useful:
Orientation: EstablishesThe characters (who)is
narrative image and begins
what the plot
we think of (how); context
Complicating Action: see
before we actually Disequilibrium,
the film.It ise.g.
the bad guy
film's kidnaps
image princess.
or identity, andOhhow
it is
Evaluation: Impacts,
branded.It comes e.g.
from good
the guypublicity
direct sets out to find her, plot
surrounding exposition
a film (ie its marketing ­
Resolution: End result,
the poster, trailer, video e.g. princess
release etc)gets
also from bad
wordguyofgets duffed
mouth.It up
Coda: Wraps
draws onup lose
the ends,
generic closure, of
qualities e.g. they
the marry
film.In andwords,
other get a messy divorce
the marketing
promotes the film's genre signifiers in order to exploit the audience's desire for
McKee His and
familiarity Classical Structure
recognition of movies
­ this brandssays thatand
the film all Hollywood
broadens its films have
some similarities, like external > internal conflict, 1 > multiple protagonists,
linear > non-linear time, causality > co-incidence...
And others.…read more

Slide 4

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Narrative[ structures
And character types
His `spheres of action' are really character types. Shhhh. We have: the Hero,
Princess Father Villain Donor Dispatcher Helper & False Hero
Assign these types to a Harry Potter film. Simples.
Barthes And in the red corner, we have this bloke and his Binary Opposition, which
states that films are based around the conflict of two opposing parties, each
with their own ideologies and reasons. Like pirates and ninjas. Name some you're
familiar with. Please? I have to put activities in here.
While we're at it, Barthes hypothesised enigma codes too, apparently, which
are the little things that exude mystery and keep the audience interested. You
know this though, having used them in your trailers. There are other codes too:
Hermeneutic and Proairetic, which mean plot actions and the other.
AND BARTHES WINS, with a total of two theories to his name. Yay. Don't go yet.…read more

Slide 5

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Genre and his
What do you need to form a genre in a media text?
Well duh. Every genre has conventions which tell you, well, what genre you're seeing.
Like in action films, there are exciting chase sequences.
Anywho, you wouldn't find conventions like that in a comedy film. No, you'd get Ben
Stiller falling over a baby or something. He does that. Right? Conventions wasn't
can be
applied to all media texts, not just movies... Take magazines, thatthesea bad
great film.
boys Wanna
are full
of genre conventions, like how Heat magazine probably has a watch the chase?
lot un-posed shotsIt's
celebrities with, like, totally a spot or something. Ew, gross! If totally
you look closer,
media you'll
find paradigms in some media texts. Think of them as small-scale conventions
amongst certain texts. Like, using a large letter at the start of every section, and
putting text into columns are paradigms of the Radio Times magazine.
Go ahead, give me a paradigm of your favourite publication. Just not Nuts.
Anyway, you can look for conventions everywhere (you should know some) to
determine the genre of, let's say, films. Like this HANDY EXAMPLE.…read more

Slide 6

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This one's my favourite. It's really simple. Hence
the bigger font (also I didn't change the default).
The different positions in any image represent
different parts in any film.
Oh look, you all have a useful diagram in your
form booklets which means I don't have to
explain it. Let's just dive right in.
What can you tell about this film's plot?…read more

Slide 7

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