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Factors affecting attitudes to food and food behaviour

AO1: AO2/Synopsis (MAID):
Brain monitors nutritional status of the body Criticisms of the serotonin and caffeine
o Mediated by social and psychology hypotheses
Serotonin and caffeine hypotheses Behaviourist claims that food behaviour is
Food neophobia linked to the environment ­ breastfeeding

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the baby is able to take in pleasurable feelings and can associate them with nutrition and feeding, as
an example of operant conditioning. If during this time there is, according to this theory, for example
shouting, the baby associates feeding with undesirable outcomes and may develop eating disorders
in later…


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