Explanations of media influences on prosocial behaviour parental mediation

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Media psychology
Explanations of media influences on prosocial behaviour- parental mediation
AO1 (describe)
Austin suggested that if the parents discuss the programmes with the child then
the child is more likely to learn the messages in the programme.
AO2 (evaluate)
Coates and Hartup
4 and 5 year olds watched a video of a man doing 20 novel things such as lassoing
another man. Half of the children had to describe to their parents what was
happening, the other half didn't. The children were then taken to a room with all
the toys present and asked to demonstrate what the man did with each toy. Those
who described what was happening with the toys remembered 12 out of 20 actions.
The other group who just watched the video could only remember 6 actions. The
study was also conducted with 7-8 year olds, here parental involvement did not
improve recall.
This supports parental mediation as it shows that young children are influenced by
their parents and thus improve their memory. However, other children are not so
likely to be influenced by that their parents say.
5-7 year olds watched an episode of the mighty morphing power rangers. They
were then allowed to play and their behaviours were recorded. They found that
boys were significantly more aggressive than girls and that boys had a higher
number of aggressive acts when they watched power rangers of 1.5 compared to
boys who don't watch power rangers of 0.5.
Other research has found that children under the age of 8 couldn't identify any
prosocial meanings due to their literacy levels. Parents therefore could help
explain the meanings to the children, showing that parental mediation is effective.


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