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Media psychology




Explanations of media influences on prosocial behaviour- cognitive priming

AO1 (describe)

Cognitive priming is when a stimulus in the environment activates a script in our
memory which makes behaviours linked to that script more likely to occur.
Therefore if a child watches lots of prosocial programs, thus viewing…

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Media psychology




to the positive news story indicated they believed the world to have a higher
proportion of decent and honest people than those who didn't hear the positive
news report.

However we cannot be sure that the results were due to the news story changing
the participants beliefs as…

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