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Product portfolio's and the Boston Matrix

Why businesses have more than one product
Most businesses sell more than one product. Often they will produce several
similar products that appeal to different customers. A collection of such
products is known as a "product group" or "product range".
Good examples of product…

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Stars are high growth products competing in markets where they are strong
compared with the competition. Often Stars need heavy investment to sustain
growth. Eventually growth will slow and, assuming they keep their market
share, Stars will become Cash Cows
Cash cows are low-growth products with a high market share.…


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