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eating behaviour;
There are a number of physiological processes that influence when and what we eat.

However, as in many aspects of human behaviour, the effects of these physiological processes are
mediated by psychological and social ones.

Many different things motivate us in:
- what we choose to eat.

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parental attitudes and food
Parents, usually the mother, provide food for the child. Therefore, it is obvious that the mother's attitude to
food will affect the child's preferences. If the mother is concerned over health aspects of food she will work
harder to make sure her child has a…

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cultural influences;
Eating concerns more prevalent with western women compared to eastern.
Body dissatisfaction and eating disorders become more prevalent as wealth/class
demographically increases.

Food choice takes place within a network of social meanings (Ogden, 2003). Eating behaviour
cannot be reduced to the biopsychology of the individual choice of foods…

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social learning theory;
Three sources to model eating from:

Social learning theory explains eating behaviour by suggesting that a child will copy or is influenced
by figures that appear important or authoritative to the child. At a young age children become
influenced by parents in terms of…

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the success & failure of dieting;
According to Ogden (2007) these factors include:
1) Media influence- media images have become slimmer over the past 50 years.
2) Family- relationship between mother and daughter- body dissatisfaction and dieting.
3) Ethnicity- mixed evidence, however research does suggest eating disorders are proportional to…

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Herman & Mack (1975);
This was one of the earliest studies using the preload test method. The participants were 45 female
students. They were told it was a study on taste experiences.

-This was an independent design with 15 participants in each of the conditions.
- The first group…

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A final point is that no account was taken for individual differences. Group sizes were quite small (especially
after the division of high and low participants). Some participants may have liked the ice cream more or less
than others. Although there were different varieties provided to try to deal with…

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suppress their thoughts about it. However, studies have shown that when instructed not to think
about something we usually think about it more. It has been demonstrated using thoughts about
sex, mood and white bears (Ogden, 2007). Restrained eaters may therefore overeat as a rebound
effect from trying to suppress…

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weight loss; pharmacological &
surgical techniques;
It is so hard to lose weight by dieting that many people turn to the use of drugs and surgery instead. Given
the widespread desire to lose weight, especially amongst women, this is an extremely lucrative market for
drug companies and there are several…

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neural mechanisms;
Humans, along with all mammals are homeostatic animals. The term homeostasis is technically defined as
`the maintenance of a constant internal environment'. This means that we try to keep our body's
physiological consistent within narrow limits. The best example is body temperature which is regulated at
98.6degrees. if…


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