e-Commerce; an overview

Summary, advantages and disadvantages of e-Commerce in rather blunt terms.

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eCommerce has in fact become one of the most popular activities on the web. According to sources,
online retail sales will grow to $250 billion by 2014. These stats alone give us an insight on how good
ecommerce is. And it IS good. There are many benefits an online store can offer to the owner and the
customers, which the `brick and mortar' stores could never have.
Obviously, your store is located online, so you could be running your shop from a penthouse flat in
central London, yet have customers in Shanghai, yammering about what kind of chow mein they want to
Seriously, you can sell almost anything on the web. Even if your products are targeted to smaller
market, like dentures, the buyers are out there, somewhere, on the net.
With a wellimplemented online store you can automate many things. By automatization you can cut
the costs on areas like documents preparation, error detection and correction, mail order catalogs,
phone calls and labor costs.
If your products or services are downloadable, you'll have distribution costs completely cut off.
From your customers' perspectives, shopping online would be really cool because:
They don't need to physically be on the store they can browse through your products in pyjamas,
laying lazily on bed
They save more time and petrol
They can browse through many products within minutes
They can compare prices easily
They can choose preferred payment gateway your online store offers
They can provide their important information (i.e. credit card number) more securely
They can do all this stuff above on the go if they're equipped with the latest smartphones.
For certain products they can have better deals.
Amazon has it, other great online stores have it, and your online store should have it, too. It's called
cross sales.
With cross sales feature enabled, when a buyer views a product, he'll see what other people who
ordered the product also purchased. That way he can see related products bought by other people.
If he likes those products, he'll buy them, too.
Shopping basket/cart
Navigation system
Search bar (& refinement)
Featured products
Faster buying/selling procedure, as well as easy to find products.
Buying/selling 24/7.
More reach to customers, there is no theoretical geographic limitations.
Low operational costs and better quality of services.
No need of physical company setups.
Easy to start and manage a business.
Customers can easily select products from different providers without moving around physically.

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Any one, good or bad, can easily start a business. And there are many bad sites which eat up
customers' money.
There is no guarantee of product quality.
Mechanical failures can cause unpredictable effects on the total processes.
As there is minimum chance of direct customer to company interactions, customer loyalty is
always on a check.
There are many hackers who look for opportunities, and thus an ecommerce site, service,
payment gateways, all are always prone to attack.…read more

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Stores that rely on ecommerce will use social
We've all seen them: those irritating adverts that pop up
along the side of your Facebook news feed, distracting you
from the latest happening and pathetic status' and gossip.
Kony 2012 is a wellknown example of use of social media
that stupidly annoying clip of disfigured African kids who were
supposedly enslaved by the Kenyan Warlord himself.…read more


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