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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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TNC Fact File: Disney

Global distribution of Disney




This map indicates where the films that Disney has produced are set. By creating films
that are globally diverse, it increases consumer's accessibility to them by making them
relevant to their global market…

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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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Parks and Resorts, featuring the company's theme parks, cruise line, and other
travel-related assets.
Disney Consumer Products, which produces toys, clothing, and other merchandising
based upon Disney-owned properties. There are currently 700 stores world-wide.
Disney Interactive, which includes Disney's Internet, mobile,…

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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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Disney's net income (2013) - US$ 6.136 billion



Adaptations of products to different cultures and countries

o Theme Parks
On September 12, 2005, Disney Corporation opened its new theme
park in Hong Kong to great fanfare. It was glocalisation at its…

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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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featuring "Golden Mickeys." Every attraction included thoughtfully
translated Mandarin and Cantonese, as well as English. Food was
distinctly local in flavour
o Television Programmes
Although American shows are broadcast there has been glocalisation of
cultural specific shows
E.g. India Disney Channel…

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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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environmental awareness, planting trees and the risks of
overconsumption as a person and as a society
o Negatives

Can be seen to replace cultural films
E.g. those based on folklore
Argued to be stereotypical of cultures as well as portraying ones…

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Francesca Foley and Ariadne Terizakis Disney TNC Factfile
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Many of Disney's leading ladies are shown to be unrealistically
skinny, embracing the size-zero with tiny waists and huge hips.
This promotes a bad body image onto young children who
admire and aspire to these characters.




Problems that have risen

1.…

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