Chapter 10: Developing and implementing
marketing plans 1/23/12 11:07 AM



Components of a marketing plan

A SWOT analysis
This is an audit of the factors the influence the marketing of a business.
The marketing of a business. In effect, it looks at internal strengths and
weaknesses and external opportunities and…

Chapter 10: Developing and implementing
marketing plans 1/23/12 11:07 AM


same goals and adopting consistent strategies. The sections below
provide some examples of ways in which the marketing plan is
influenced by the other business functions

The marketing plan and operational issues

The marketing objectives must be consistent with the…

Chapter 10: Developing and implementing
marketing plans 1/23/12 11:07 AM



Technological change
This factor has developed most businesses' understanding of their
markets through mechanisms such as loyalty cards and electronic
point-of-sale (EPOS) this enables businesses to plan more accurately

Suppliers
It is vital that the marketing plan takes into consideration…