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Deindividuation is likely if:

Increased anonymity
Diminished fear of retribution
Diluted sense of guilt

This can all lead to antisocial and aggressive behaviour.

Increased anonymity

Examples include hiding your face, wearing the same clothes or in a crowd.

Hogg and Vaughan suggest deindividuation causes the individual to…

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1. Zimbardo's anonymous lab coat study-He conducted a Milgram style experiment
involving receiving electric shocks but with a variation. The participant either wore their
own clothes or wore hooded lab coats (therefore are anonymous)
He found that the anonymous group shocked more i.e. more aggressive
This suggests that the…


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