A01 and A02 included.

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Deindividuation is likely if:
Increased anonymity
Diminished fear of retribution
Diluted sense of guilt
This can all lead to antisocial and aggressive behaviour.
Increased anonymity
Examples include hiding your face, wearing the same clothes or in a crowd.
Hogg and Vaughan suggest deindividuation causes the individual to `lose their socialised
identity and engage in unsocialised behaviour.'
Mann (1981) investigated crowds baiting suicide jumper. He studied 21 suicides, 10 of which
were baited and found that this was likely at night, in a large crowd, when the jumper was
high up. These are all factors which would increase anonymity causing deindividuation which
ultimately caused the crowd baiting.
A diminished fear of retribution
Check (1981) interviewed a group of students. One third of the students admitted they
would consider rape if they could not be caught.
In another study Dodd (1985) asked the question `What would you do if you were invisible?'
and found an average number of 36% of anti-social responses from students. This is a similar
number to inmates at a maximum security prison.
Diluted sense of guilt
Cohen (1987) found that justifying the use of nuclear weapons etc...was done with
dehumanising language to relieve soldiers of guilt e.g. referring to victims as `targets'.

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1. Zimbardo's anonymous lab coat study-He conducted a Milgram style experiment
involving receiving electric shocks but with a variation. The participant either wore their
own clothes or wore hooded lab coats (therefore are anonymous)
He found that the anonymous group shocked more i.e. more aggressive
This suggests that the anonymous group deindividuated due to the increased
anonymity therefore supporting the theory.…read more


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