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Emma Rudd BMA

Objectives and Strategy ­ Crisis Management
Corporate Plan
A corporate plan sets out what the business as a whole is trying to achieve and how it
intends to achieve this. It will include the corporate objectives and the strategy to be
pursued. These overall targets and plans…

Page 2

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Emma Rudd BMA

can lead to rushed and inappropriate decision making; on the other hand if you delay it too
long the crisis might get worse. As well as sorting out the crisis itself the firm may have to
handle the press as well. When managing a crisis it is…

Page 3

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Emma Rudd BMA

To ease the process of change managers should
Make sure people understand the logic and need for change
Think about the timing ­ the process of change can sometimes seem to go on for too
long and you lose peoples enthusiasm: at the same time sudden change…


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