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Slide 1

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Slide 2

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In 1995, Kelman distinguished between 3 levels of
1) Compliance
2) Identification
3) Internalisation…read more

Slide 3

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Compliance is the lowest form of conformity.
This is when you going along with another person
while privately disagreeing with them.
An example of this might
be laughing at the jokes
of a person you like but
not really finding them
It can be seen in
Asch's study…read more

Slide 4

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Identification is a deeper form of conformity.
It is when an individual changes their private views
as well as their public behaviour to fit in with a
group they admire but it is probably TEMPORARY.
An example may be seen
when a person adopts a
new football team every
time they move town.
It is shown in Zimbardo's
Prison Experiment…read more

Slide 5

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Internalisation is the deepest level of conformity.
The beliefs of a group are taken on and become a
permanent part of that person's world-view.
(Internalisation can also be known as
An example
might be
Vegetarianism.…read more

Slide 6

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There are several factors affecting conformity:
· The size of the majority
· The importance of time/place/social context
· Individualist/collectivist culture
· If you are face to face or at a distance (this
means that conformity drops in cyberspace as
do the effects of being in a collectivist/
individualist culture)
· Individual differences
Therefore we should only cautiously generalise
findings on conformity…read more

Slide 7

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