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Page 1

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]



Issue Research Method Research Method Similar /
Experiments (LAB) Self Report Different
Low High
Loftus & Palmer ­ ppts were Becker ­ mothers were
Ecological Validity
in an artificial environment interviewed on their perception
D
to child's asthma…

Page 2

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]




Issue Research Method Research Method Similar /
Experiments (LAB) Observation Different
Low High
Ecological Validity Loftus & Palmer ­ ppts were Pililavin ­ NY subway D
in an artificial environment
Quantitative Data Qualitative Data
Quantitative / Milgram attained…

Page 3

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]


To an extent Applicable
Applicable to
Can be applicable to everyday Observe people ­ high eco S
everyday life
behaviour validity




Issue Research Method Research Method Similar /
Experiments (LAB) Correlation Different
Low High
Loftus & Palmer ­…

Page 4

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]

Sample sizes are not usually
big or targeted at specific
people
Useful Useful
Useful? Can use results to explain Can see relationship between S
human behaviour & problems 2 variables
To an extent To an extent
Can be…

Page 5

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]

Applicable Applicable
Applicable to
Observe people ­ high eco Results can be applied to S
everyday life
validity everyday life




Issue Research Method Research Method Similar /
Observation Correlation Different
High High
Pililavin ­ NY subway Becker interviewed…

Page 6

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]

Measures what it intends to
measure ­ relationship
between 2 variables
Not reliable Reliable
Reliable? Not replicable ­ different Usually replicable D
people ~ different results
Not generalisable Generalisable
Pilliavin ­ took place on Sample targeted at certain…

Page 7

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PSYCHOLOGY ­ SIMILARITIES AND DIFFERENCES IN RESEARCH
METHODS [LAB, SELF-REPORT & OBSERVATION]

only / children aged between 5
­ 17)
Holistic Reductionist
Reductionist / Holistic Different explanatory reasons There can be one sole reason D
can be used for one topic to overview the study
Not Valid Valid
Social Desirability…

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