Pages in this set

Page 1

Preview of page 1

Topic Company Data
Importer Euro-American Brands Typhoo, confectionary, honey etc.
Buys from Europe (mainly Germany, Austria and UK)
Since 1990's
Mission: grow product portfolio
Market leader in niche
Exporter Creation Food Company Taiwan-based ltd
Exports coffee to Asia
50 locations in Taiwan- best logistics in company
Looking to expand product…

Page 2

Preview of page 2
Shareholder John Lewis Partnership £151.3 million paid out in March 2010
Approach (15% of salary)
Profits dipped majorly in 2009, have risen in this year's accounts
Employs 68,000 people
International Topshop Opened store in NY in 2009
Location Also have stores in 100 other international locations incl. Cyprus
Exchange rates…

Page 3

Preview of page 3
Cost Focus ASDA Cost leaders
Price guarantee scheme
Minimise costs through bulk orders (EofS)
Turning off lights, avoiding being sued, shutting doors, rationalising bags and hangers

Differenciation Focus Dyson Uses cyclone technology instead of a bag
Constant R+D
Ball technology
Energy efficient motors
Millions spent protecting patents (Hoover sued for…




This is brilliant - thanks! 



This is an excellent resource for students needing analysis of a number of businesses. The writer has selected businesses that are linked to particular strategies.

Freddie is God


My best friend in the whole wide world Zachary Brin showed me this page and thank god he did he saved my life !!!

Similar Business Studies resources:

See all Business Studies resources »