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3. Communication
This section provides students
with an understanding of the
structure and importance of
communication systems in
meeting the aims and objectives
of business.…read more

Slide 2

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Students should be able to describe
the purposes of communication, eg
the acquisition and dissemination of
information or data both internally
within teams and hierarchies and
across the business, and externally
with clients and other stakeholders.
Students need to know the
3.1 The Purpose of Communication importance of communicating a
message in an appropriate form to
the importance of communication
ensure its clarity and accuracy as
the benefits of communication.
well as putting across the image and
tone the business wishes to convey.
Students need to know the benefits
of effective communication, eg if
staff are well-informed they are likely
to be more motivated to provide a
high quality customer service,
enhancing the image of the business
and helping it achieve its objectives.…read more

Slide 3

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Students should be able to understand
the process of communication,
identifying the sender, the receiver(s),
the message and the medium.
Students should be aware of the
different channels of communication,
such as: formal/informal,
internal/external, confidential/non-
confidential and urgent/non-urgent.
3.2 Communication Systems Students should know that there are
the process of communication
different methods of communication
and that these can be categorised as:
channels of communication
oral, visual, written and pictorial.
methods of communication
choosing the most appropriate
Students should be able to choose the
communication medium most appropriate medium of
barriers to communication.
communication, taking into account the
content of the message and the
audience, eg oral (telephone, face-to-
face meetings), visual (video
conferencing, electronic notice boards),
written (memos, letters, financial
documents, advertisements, e-mail…read more

Slide 4

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Students should be able to describe
3.2 Communication the features of the selected medium
Systems (eg the features of mobile phones,
presentation software) and evaluate
the process of
its appropriateness to a particular
communication context.
channels of
Students should be aware of the
communication barriers that can prevent effective
communication taking place, such
methods of communication
as the use of jargon, noise, poor
choosing the most
choice of communication channel or
appropriate medium (eg using a mobile phone
when the signal is unreliable) and
communication medium inappropriate presentation of the
barriers to communication.
message (eg the message may be
too complex for the intended
audience).…read more

Slide 5

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Students should be aware of
3.3 The Importance of ICT in the characteristics and uses
Business Communications of applications software for
uses of applications
word processing,
software presentations,
use of local and wide area
spreadsheets, databases
networks, including intranet (including relational
and the internet. databases), graphics and
desktop publishing.…read more

Slide 6

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3.3 The Importance of ICT in Students should be aware of
Business Communications the characteristics and uses
Continued of applications software for
word processing,
uses of applications
software spreadsheets, databases
use of local and wide area
(including relational
networks, including intranet databases), graphics and
and the internet. desk top publishing.…read more

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