cognitive psychology


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  • Created on: 25-04-11 18:33
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Factors Affecting Perception
Description of Factor How does this factor Key study How can this research be
affect perception? How does this study show how this used to advise people on
factor affects perception? perception in real life?
By wanting something it It can induce a Gilchrist & Nesberg suggested that Can help people
increases its attractiveness. perceptual hunger & thirst were motives which led understand why they are
setperceptual to perceptual accentuation. persuaded to do an action
accentuation or
buy an item even though
they can not afford it
Our perception of sensory Context persuaded Bruner & Minturnconcluded that Helps us to understand
information varies according perceptual set perception of sensory information why we do not always see
to the context in which we varies according to the context in typos
receive it. which a stimulus is presented, and that
by altering the immediate context it is
possible to predispose participants to
interpret visual information
People with different cultural Depending on where you BrislinIt seems that the cultural Able to understand why
backgrounds with different live affects your environment in which we live affects people from rural
visual experiences perceive interpretation of our interpretation of distortion countries see distortion
the world differently. distortion illusions i.e. illusions like the Ponzo illusion. illusions differently to an
PONZO ILLUSIONS individual from an urban
+Emotions seem better than Perceptual defence the McGinnesParticipants took longer to Allows us to understand
actually is due to the unconscious defence perceive the offensive taboo words why when we experience
anticipation mechanism acting to because of perceptual defence, the disturbing or upsetting
-emotions do the protect us from unconscious defence mechanism stimuli we can block it
oppositeperceptual defence consciously experiencing acting to protect us from consciously out.
­ve stimuli. experiencing the unpleasant words.


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