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Case Study: Changing employment patterns in Reading
Where/when Reading 1990s to present
Issue The decline in shopping and
employment opportunities in Reading
has led to its redevelopment.
Human Geography Population: 143,096
Location: On the M4 Corridor, 66km
west of London and 64km of Oxford.
Good rail links from London.
More tertiary and quaternary now.
Many works paid over the national
Problems 1. rapidly rising house prices
2. Town centre outdated. Rent
3. Traffic problems
Management/Solutions 1. Outoftown shopping centres:
These were introduced to attract
Pages 4450 more people to the area because the
city centres would usually be packed
and it would be hard to get to.
2. Football club:
Elm Park was situated 2 miles from
Reading town centre, it was between
the A329 Oxford road and the
mainline railway at the back of a
large residential area.
However this caused very bad traffic
congestion and the restricted parking
caused lots of trouble for the local
residents on match days. Reading
FC were then allowed to move to the
new Madejski Stadium, which was
bigger and also had a conference
room and a hotel.
3. Relief road:
Charlotte Ryan 11S
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The relief road was built was to
improve access to Reading town
centre from Junction 11 of the M4. It
also offers good transport links to the
4. Oracle centre:
The Oracle centre was built to lure
people back to the town centre as it
was becoming very derelict with all
the big shops being outside of the
town. The centre has lots of shops,
restaurants and bars to offer to those