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Case Studies for GOVP1
Clegg urges Lib Dems to combat "EU myth-makers" (April 2014) - Nick Clegg has pitted his
party's "optimism and openness" against the "fears and falsehoods" of isolationists at the
launch of the Liberal Democrat campaign for the European Elections.
UKIP's Farage promises political "earthquake" (April 2014) - there will be "an earthquake" in
politics if he triumphs in next month's European election, stating that UKOP provided polices on
immigration and the EU as "straightforward" and "simple."
Conservatives face poll humiliation as one in three Tory votes defects to UKIP (April 2014) -
the Conservatives face being forced into third place in next month's European Parliament
elections as up to half of Tory voters prepare to desert the party, an exclusive poll for the
Telegraph found. Labour is currently 1st place with 30% of the vote, UKIP second with 27%
and Conservatives with 22%. 1/3 voters backed the Tories 4 years ago (37%).
UK split on EU membership (BBC Poll) - the public are split down the middle on whether Britain
should leave the EU, a poll commissioned by the BBC suggests. Some 35% would vote to
leave, with 27% saying they are undecided and 6% saying they would not vote. The poll
was taken partly in the aftermath of the Clegg and Farage TV debate. A YouGov poll in
December stated that 32% of people would vote to stay and 45% of people would vote to
leave if a vote were to be held then.
These case studies may come in use for Voting Behaviour, Elections, Political Parties and
Referendums. Concerning the Coalition Government, these case studies showcase how much Clegg
is working hard to become distinct from Cameron and the Conservatives in not just this European
Parliament election, but in the future General Election in 2015. It is also key to highlight the
growing role of UKIP destroying the idea of "Two-Party Politics" in Britain, as a proportion of Tory
vote is going to them due to a number of their policies, including immigration.
BBC's Populus Voter Categories
Comfortable Nostalgia - older, more traditional voters. Dislike social and cultural
changes they see as altering Britain for the worse
Optimistic Contentment - Confident, comfortable and high income. Prudent and
tolerant but think Britain is a soft touch
Calm Persistence - Coping rather than comfortable. Hope rather than expect things to
Hard-pressed Anxiety - Pessimistic and insecure. Want more help from government
and resent competition particular from new-comers
Long-term Despair - Serial strugglers. Angry and alienated they feel little stake in the
country or that no-one stands up for them
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Cosmopolitan Critics - Younger, more secular and urban-based, worried about growing
equality and the direction of the country.
These voting categories can be used alongside the theories of voting behaviour (Party
Identification, Rational Choice ect.) to supplement points and explanation. They are significant as
they show how the electorate are voting on specific bases, not just on their class, heritage or
personal preference but on what they actually think and their emotions/feelings.…read more