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Angela Emma Rudd BMA
3rd October

Business Studies ­ Marketing

A market analysis involves a detailed examination of market conditions, such as
the size of the market, market shares and market segmentations.

The Size of the Market
An estimate of the market size can be made in terms of total…

Page 2

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Angela Emma Rudd BMA
3rd October

different needs of each segment, which should lead to more sales and profit. A
firm must weigh up the potential benefits with the possible costs.

What makes Market Segment Attractive?
Not all market segments are necessarily attractive. A market segment must be
big enough…


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