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Angela Emma Rudd BMA
20th November

Business Studies ­ Elasticity

What Affects Demand?
What is it that makes firms sales go up and down? Will sales alter significantly if it changes
the price or if incomes change? Managers are interested in the strength of the relationship
between price and sales.…

Page 2

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Angela Emma Rudd BMA
20th November

What Determines the Value of the Price Elasticity?
The price elasticity of demand will be affected by a number of factors.
The availability of similar products.
If a consumer can switch easily from one product to another the demand is likely to
be quite…


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