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Page 1

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Unit 1
Marketing
Marketing ­ The function that links the company with customer tastes to get the right
product at the right place at the right time. Marketing decisions are made based on market
research and are carried through the marketing mix.

Product Trial and Repeat Purchase
Factors for success:…

Page 2

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Boston Matrix: analysises a portfolio on the basis of the growth rate of the whole market and
the relative market of the product within that market.




Stars have high market share ina fats growing market. (best)
Cash cows have a high market share in a slow growing market. (reliable, 2nd…

Page 3

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Unit 2
Design and Research development
Product differentiation: how a product stands apart from its competitors, USP
Prototypes: A working model of a possible finished product.
Research and Development: The research into new developments and methods to improve
design, functionality and cost.

The design mix:

Function: how well it works,…

Page 4

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Cost-effective operations and competitiveness
Productivity = total output / number of workers

Ways of reducing costs:

Improved purchasing
Relocation
Better design
Cutting overhead costs

Effective customer service
Customer service: the experience that a customer gets when dealing with a business and the
extent to which the experience meets and exceeds…

Page 5

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The trade descriptions act and consumer protection for unfair trading:

Giving false information
Failing to give important information
Acting aggressively

Page 6

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Unit 3
Improving Cash flow
Cash Flow: the movement of money into and out of a business
Trade Credit: When a supplier gives a customer a period of time to pay off an invoice
De-stocking: reducing the levels of stock in a business


Changing Cash inflows:

Increasing sales revenue
De-stocking…

Page 7

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Ways of increasing revenue:

Improving marketing
Better products

Break-even charts
Break-even point: The level of output where total revenues are equal to total costs.
Variable costs: Costs which change directly with the number of products made by a business
Margin of safety: The amount of output between the actual level…

Page 8

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Advantages and Disadvantages:

Cost
Risk
Availability of finance

Page 9

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Unit 4
Organisational Structure
Subordinate: workers in a hierarchy who work under the control of a more senior worker.
Chain of command: The path down where orders are passed; in a company, this goes from the
board of directors down to other workers in the organisation.
De-layering: removing layers of…

Page 10

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Remuneration
Wages: Tend to be paid for a fixed number of hours
Basic pay: Pay for working the basic working week.
Salary: Pay which is expressed as a yearly figure, per annum.
Commission: Where earnings are dictated by how much they sell.
Bonus: Addition to the basic wage or salary,…

Comments

davidsalter

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This reduces the edexcel unit 1 GCSE to the minimum information required and presents it in a straightforward and simple way. Very good for last minute revision or can be adapted to suit personal use eg change into posters, mind maps etc

Ben Rose

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Very helpful but would also like to see GCSE Edexcel Business studies: Introduction to business

Merlin2009

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useful

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