Asses the influence of the mass media in forming citizen’s views of different social groups


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Sarah Taylor
Citizenship Mrs Roberts 27/10/11
Asses the influence of the mass media in
forming citizen's views of different social groups
The mass media affects everyone in society as we are all have access to
advertising, television programmes, films, magazines, newspapers, posters, the
cinema, radio, DVD's and the internet. This means the media could widely
influence our views on different social groups.
Television programmes quite often play on stereotypes, for example Little Britain
who show people in Britain as posh and drinking tea, as well as others being
"chavvy" and benefit cheats. This could shape peoples views of the people of
Britain, especially if they do not live there, or have never visited. These
stereotypes make be true for some people living in England but it is not true to
the majority of British citizens.
Characters on most television programmes are stereotyped. This could be by
age, gender, jobs, culture, race, looks and position in the family. For example old
people are shown as frail, grey and often wearing glasses. Children are often
shown as cute and being smarter than their parents.
It could also be said that television tends to be dominated by "white talent". This
means that the majority of people on television are white, even though our
society has a wide range of ethnic groups. Even though stereotypes are
generally used in television to make it easy for us to identify them, the often
portray a negative view. Some people may not understand that they have to be
careful not to form opinions on the types of people and the stereotypes they give
Advertising uses stereotypes all the time to hopefully attract customers. Adverts
for perfume often show beautiful women, who generally have a goodlooking man
with them. This stereotype says that only beautiful women can have these kinds
of men, and the companies also hope to say that their perfume will attract these
Adverts often show women in the housewife role. They are often cleaning, doing
the washing, cooking or looking after their children. Adverts seem to say the
woman's job is to stay at home and do all of these things, while also looking
immaculate. As there has been an increase in the number of women going to
work in the past couple of decades, this stereotype could be said to be outdated,
but people still see housework as the women's job.
Even adverts such as ones for help lines for domestic abuse victims portray
stereotypes. They show women as weak, while their partner is obviously
dominant, which may lead some people to believe that is how all men and
women behave.

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Sarah Taylor
Citizenship Mrs Roberts 27/10/11
News stories, although factual and objective, are always based around a point of
view. The stories are influenced by the background and attitudes of the reporter.
Bias can be unintentional or deliberate, it depends on the motive of the reporter.
The majority of reporters are adults, and probably expect their audience to be the
same, and to likely hold many of the same views.…read more


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