Slides in this set

Slide 1

Preview of page 1

Social influence…read more

Slide 2

Preview of page 2


Slide 3

Preview of page 3

Outline of module
Majority influence ­ conformity
Minority influence
Ethics ­ critical issue…read more

Slide 4

Preview of page 4

Social influence
The process by which a persons attitudes,
beliefs or behaviours are modified
(changed) by the actions or presence of
There are 2 types of social influence that
lead people to conform ­ informational
(the desire to be right) and normative
(the desire to be liked)…read more

Slide 5

Preview of page 5

Majority social influence - conformity
The process by which a group of
people exert real or imagined
pressure on an individual to change
their attitudes, beliefs or behaviours…read more

Slide 6

Preview of page 6

3 types of conformity
Compliance ­ publicly conform but still
maintain own opinion privately ­ go along
with the crowd
Identification ­ adopt the views of the
majority privately and publicly. However
the new views are not maintained when
you lose contact with the group
Internalization ­ experience a
permanent change as a result of the
group…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »