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Conformity to majority influence
Kelman et al- types of conformity
Compliance-going along with others to gain approval
Internalisation-going along because you accept their view as its consistent with your
own
Identification- going along because you accept their view and wont to be like them.
Majority influence-Asch
Asked 123 male students…

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3. Cultural bias-america
4. Sample-students

Perrin and Spencer- repeated the study with engineering and science students in1970s
England. Only 1 conformed.
Used youths on probation and probation officers as confeds. Similar levels of
conformity to Asch. Conformity is higher when cost of unconformity is high.
Asch study would be a…

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