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MEMORY
REVISION

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Factors STM LTM
Duration: Information in STM lasts only a It may last 4ever
short period of time unless it is
rehearsed (up to 18 seconds)
Encoding: Information enters the brain via Information enters the brain VIA
the senses & is stored in various senses & is stored in various…

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A01
The Multi Store Model




A02

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Disadvantages-

Probably an oversimplification of the memory process
Each area of memory is probably far more complex (STM- compared to WMM)
Rehearsal is too simplistic for the storage of information ­ we remember other as well- Flashbulb
memory

Advantages-

MSM makes good intuitive sense - Many memory studies provide evidence…

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FLASHBULB MEMORY





The Working Memory Model

A01

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The Working Memory Model

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Disadvantages-

Not much is known about the central executive and it is not clear how the components interact
with each other
Visuo-Spatial sketch pad is not explained much

Advantages-

Supported word length effect- As the phonological loop is approx 2 seconds long we can fit in more
short words than…

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PETERSON && PETERSON


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