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THE LONG TAIL

The long tail consists of all tracks beyond the `hits' that conventional retailers sell more than anything
else. As word of availability spreads, and enthusiasts influence others, demand grows in many niche markets.

In virtually all markets there are far more niche markets than hits.
The costs…

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Without a very competitive market, it is unlikely to be achieved.
The logical outcome of this is that the business producing whatever consumers value most will be able to outbid other businesses for
any resource.
Where resources are allocated so an action makes at least 1 person better off and…

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