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Market Segmentation is the acknowledgement by companies that customers are not all the same.
A Market segment is a group of customers from the market that have similar sets of characteristics.
How markets can be segmented:
DEMOGRAPHIC e.g. age, gender, income levels, religion, occupation, socio-economic groupings: A is higher professional…

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QUANTITATIVE FACTORS consider the financial impliacations of different locations.

Cost of Land
Accesibilty to Supplies
Accesibility to Labour
Accesibilty to customers
Government Grants or intervention.
Resources/Raw materials.
IT (broadband)

QUALITATIVE FACTORS take into account personal issues and tastes. E.g. Family links.


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