Slides in this set

Slide 1

Preview of page 1

Primary and secondary data
By Lydia Clarke…read more

Slide 2

Preview of page 2

Primary data
· Sociologists themselves collect their information for their
own purposes.
· This is to obtain a first-hand picture of a group or society.
For example,
- Social surveys: e.g. written questionnaire or
- Participant observation: the sociologist joins in
with the activities of the group he/she is conducting.
- Experiments: Field and comparative experiments
are mostly used.…read more

Slide 3

Preview of page 3

Advantages Disadvantages
· Specific to the · Costs a lot of money
research · Time consuming
· More valid · Not all methods have
· More reliable a high response rate
· More relevant and e.g. Questionnaires
current…read more

Slide 4

Preview of page 4

Secondary data
· The information has already been
collected or created by someone else.
For example:
- Official statistics: Produced by the
government for a number of purposes
such as, crime, death/birth rates etc.
-Documents: something personal e.
g. letters, diaries, photos, novels,
newspapers etc.…read more

Slide 5

Preview of page 5

Advantages Disadvantages
· Already exists, so no · Could be out of date
trouble going through the · May not be reliable for
researching process. sociologists as it is
· Can get more information collected through the
back in time e.g. The government
1910 census etc. · Ethical issues e.g. It is
· Allows comparisons wrong to read someone
between years. else's diary.
· Provides a more · Not always relevant to
representative sample what you are researching.
because there is more of
· Official statistics are more
reliable.…read more


No comments have yet been made

Similar Geography resources:

See all Geography resources »