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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha



PSYCHOLOGY ­ SOCIAL INFLUENCE
Conformity= When conforming, individuals adopt the behaviours and/or values
of a numerically larger group (majority). Known as `majority influence'.
Examples of when behaviour changes depending on who you are with:
-Teachers
-Parents
-Extended family?

Types of Conformity…

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

o =Experiment shows how group norms develop and how an individual
conforms to these norms + effect of social informational influence of
their decision.
Evaluation
Lab experiment: Lacked realism, ecological validity
Deception: Ethical issues

Majority Influence
Asch (1956)
Aim
To investigate…

Page 3

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

When told, participants may have felt embarrassed- breaking the ethical
issue of protection

Describe and evaluate two explanations of conformity [12 Marks]
Asch used a lab experiment, therefore this study lacks ecological validity, this means
the procedures are unrealistic and cannot…

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

-What circumstances lead people to obey authority and harm others.
Procedure
o 40 Male German soldiers
o Pilot study
o New Haven area
o Self-selecting sample: Advertisement on the newspaper $4.50
o Yale university- prestigious setting
o Teacher + Learner:
-Fixed…

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

Deception:
-Confederates: Learner experimenter
-Shocks= Not real
-True aim
-Fixed lottery
-Debriefed them
+Counselling
+Met the learner
+Questions asked
Protection:
=Leave in the same state as entered
+Mental harm
+Psychological harm
+Physical harm
+Nervous harm
+Anxiety
+Seizure
+Dug into flesh
-Presumptive…

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

Teacher paired with another actor teachers who would both eventually
o
rebel.
o One `actor' refuses to go past 150V, the other `actor' teacher leaves at
210V
o Disobeying prods
Peer Administers Shocks: 92.5% Obedience Rate
o Naïve participant reads the…

Page 7

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

-Milgram's participant's reassured that `although shocks may be painful, no
permanent tissue damage'. However, men of reserve police battalion 101
executed 38,000 Jews over 11 yrs.
The Consequences of an Obedient Alibi
-To explain such events has as a number of…

Page 8

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PSYCHOLOGY UNIT 2: SOCIAL INFLUENCE Chapter 2/3 Jemini Barchha

Findings
o Consistent condition:
-8.4% of the participants yielded
-32% of the participants reported a green slide atleast once
o Inconsistent condition:
-Only 1.3% of the participants described the slides as green
o Control condition:
-Only 0.25% of the participants described…

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