AQA A2 Geography World Cities: Retailing with Meadowhall and Merry Hill Case Study

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Preview of AQA A2 Geography World Cities: Retailing with Meadowhall and Merry Hill Case Study

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In the 1950's and 1960's shops selling high-order goods were in town and city centres attracted customers
from a wide area.
Shops selling low-order goods provided for customers locally within their neighbourhoods.
This traditional shopping pattern began to change in the 1970 's ­ shops began to move to the outskirts of
town and this process is called decentralisation.
The decentralisation of retailing is where companies move to more spacious out of town locations .
There are a number of reasons for the growth of out-of town retailing:
Car ownership Increased car ownership means more people drive to the shops
Out-of-town locations are often close to motorways so they are easy to get to by car
Parking prices Parking prices are high in city centres
Out-of-town shopping complexes customer parking is usually free
Home freezers The use of home freezers means people can do more than one weekly food shop
This means people are more likely to shop at out-of-town supermarkets
Road building Increased road building, particularly of motorways and bypasses makes out-of-town
shopping centres easy to access and attracts customers from further away because
driving on motorways reduces journey times
Land Cheaper to build retail parks out-of-town than it is to rent or buy premises in the city
Retail parks are often built on reclaimed derelict land, so it 's easy for developers to get
planning permission
It's not just shops that have moved to out-of-town retail parks.
Many large retail centres also offer leisure facilities such as bowling, cinemas and restaurants.
This helps them to attract more customers by making a trip to a shopping centre as a social and family
activity. It also encourages people to spend more time there.
Decentralisation Affects City Centres and the Rural-Urban Fringe
Positive Impacts Negative Impacts
Local councils and the government sometimes Out-of-town shopping centres compete with city
invest money to improve the city centre and attract centre shops so fewer people shop in the city centre
customers back where shops may close down
Congestion and pollution may decrease as fewer The decline in the number of people coming to the
people drive to the city centre to shop city centre to shop also decreases causing them to
close down
Creates jobs for people living in the suburbs A decline in business and retail can lead to more
general decline in the area ­ investment decreases
Retail parks often built on brownfield sites that Out-of-town complexes require lots of construction
would otherwise be left empty which creates noise pollution in rural areas
House that have easy access increase in value Most people drive and so increases congestion

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Case Study: Meadowhall, Sheffield
Meadowhall is an indoor shopping centre in Sheffield, South Yorkshire, England.
It lies 3 miles north east of Sheffield city centre and 2 miles from Rotherham town centre.
It is the largest shopping centre in the Yorkshire region and is the eight largest in the UK.
The land was previously occupied by a steelworks.
Meadowhall Today
The shopping complex has over 280 stores, most of which are major high street stores.…read more


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