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Approach Studies Assumption Strengths Weaknesses
Social Milgram Behaviour is influenced by Use of real life It is difficult to study
Reicher and the actual, imagined or situations social behaviour ethically
Haslam implied presence of others. Contributions in Difficult to generalise
Piliavin et al understanding social
Cognitive Loftus and Information…

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rather than those things Contributions to
that we all have in common development of


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