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Approach Assumptions Strengths Weaknesses Studies
All behaviour occurs in a -Social influences have been shown -Underestimates what people bring Milgram
social context, even when to have an often stronger effect to a social situation.
nobody else is physically than dispositional factors. -Provides only superficial `snapshots'
present. A major influence -The…

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Cognitive works in a manner which is -Has many useful applications. compared to that of a computer.
Approach similar to a computer; -Has contributed to our Deterministic!
inputting, storing & understanding of human -Unrealistic - & studies often lack
retrieving data. phenomenon & had integrated well ecological validity.
with other…

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maturation, such as puberty. -The studies may take a long time to
Lifetime experiences conduct & require greater resources.
(nurture), which include -May lack generalisability due to
interactions with other samples used & may ignore historical
people. & cultural influences.
Samuel & Bryant



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