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In order to get Full marks for answering the longer questions in the exam
you need to take 4 areas into account

Content
Application
Analysis
Evaluation


For Instance if you were answering a 13 mark question the mark break down
would be as follows.

Content 3 Marks
Application 2 Marks…

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Parsley and Sons LTD is a medium sized business manufacturing components
for the electronics industry. Recently Parsley and Sons has seen a fall in the
productivity levels of the workforce. Staff morale and motivation levels have
dropped significantly lately and the business as a whole has seemed to become
stagnant…

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Brown Motors car plant in Tottenham has recently seen itself severely
affected by the recession that has hit the UK. Falling consumer confidence
has meant that consumers are unwilling to pay high prices for the luxury
cars that Brown Motors produces leading to a fall in the company's profits.
The…

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