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Reading media texts
What do you think the most important aspects of a piece
of text are when it comes to analysing it?
Did you think of these?
· Text type ­ is it writing to explain? Persuade? Inform?
· Target audience ­ who is it aimed at?
· Language ­ is it formal? Emphatic? Hyperbolic?
· Presentation/layout ­ which images are used? Where?
· Purpose ­ why has it been written?
· Font ­ does it stay the same or change? Why?
What can you say specifically about these areas
with regard to this slide?
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Slide 3

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Appropriate adverts
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Slide 4

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Coalminers' advert
Examine this advert:
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Heading
What is the function of the text above?
The text above functions as the heading.
What do you notice about the font used?
The bold font creates impact and attracts the reader's
attention. The use of the bright red (and, to some extent, the
) on the black background has a dramatic effect and
also attracts attention.
The writing is also the largest on the advert, except for the
phone number at the bottom.
* of 18 © Boardworks Ltd 2006…read more

Slide 6

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Catching the eye
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